How Big Business Can Grow a Heart: An Open Appeal for Social Consciousness-Raising to Help Us All Revive the American Dream Together

I’ve been doing a lot of thinking lately about how big businesses canredeem themselves and resurrect a work life for those millions who’ve lost jobs due to economic downturns, domino theories, corporate greed and just about every other reason people lose jobs. Here are my ideas I’d like to share, thirteen of them and counting:

1.      Companies should advertise when they have massive layoffs. They could place full page ads in major metropolitan dailies like The New York Times and dozens of others across the country saying they have good dedicated workers and categorize the areas or job titles which they fall under with an appeal to other companies to contact them if they need any of the services these about-to-be laid off employees (listed in ad by job title only) provide and that they are being laid off through no fault of their own.

2.      Companies should pay attention to the various incentives offered by the federal and state governments to get disadvantaged workers achieve independence, self sufficiency or get back on their feet—including ex offenders and welfare recipients. Incentives include Worker Opportunity Tax Credit offered to employers who hire those disadvantaged populations and something called bonding. That’s free insurance provided by the government for hiring ex offenders. If the new hiree commits a crime of theft, etc., the employer is guaranteed to be reimbursed.


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